It’s been almost two years since I quit buying clothes and started “minimizing” my wardrobe. Other than one purchase last December [which you can read about in my post My First Clothing Purchase in 19 Months], I have not bought any clothing since I made the commitment to simplify my wardrobe and put an end to my consumerism.
Originally, I was thinking that this would be like a victory lap where I show off how little clothes I have…
Until I actually pulled them all out and counted them. I still have 155 pieces of clothing!!!! That doesn’t sound very minimal to me, but if you look at the difference in the photo below, I’ve definitely made some progress.
Still, this is not exactly as “minimal” as I had hoped.
Here are the numbers:
In general, this is good progress – but I felt like I had WAY LESS than 155 pieces of clothing!! And now I see that I still have too many workout tops and tank tops and underwear and – why the heck do I need two bathrobes?!?!
So, since we are moving and downsizing, I’m going get rid of 55 more pieces so that I end up with an even 100.
What I Wear
I have the benefit of having a casual job and a lack of concern about what people think of my clothes which makes it very easy to get dressed.
Sure, I like to dress up sometimes. I have a few dresses I keep for summer and skirts I like to go out in on hot dates with my man…but in general, I’m a leggings and loose top over a camisole kinda gal.
I’ve already shown my favorite outfit – leggings with a camisole and a button-down flannel that I stole from my partner’s closet.
I recently stole another one – black this time – and I wear this one a lot now too.
I intentionally kept neutral pieces so that I can create as many outfits as I need – but in reality, I only need a handful.
The majority of my wardrobe still consists of workout clothes because that is my job and my passion and my hobby and the majority of what I wear.
What You Should Wear
Since I am the absolute LAST person who should be telling anyone what to wear, I’m obviously not going to make any recommendations. But if you are interested in reducing your wardrobe, here are some tips I recommend:
1. Get rid of what you NEVER WEAR.
If you have clothes that you never wear, well, chances are you don’t need those. So that’s a good place to start with decluttering your closet. And if you pay attention to what those types of things are and avoid acquiring more of them [regardless of how adorable they look on the mannequin], then you’ll be well on your way toward a less excessive wardrobe.
2. Stop buying what you don’t NEED.
Very few of us actually need new clothes, but we all buy stuff for different reasons. Mindfulness and a little self-reflection go a long way in this regard. I discovered that I liked the idea of certain clothing [wearing a certain style or looking a certain way], so I would buy it, but then never wore it because it wasn’t my thing. I also used to have a terrible problem with turning down “deals.” PSA: Just because something is cheap doesn’t mean you should buy it!
3. Find YOUR style and wear it with PRIDE.
We don’t all have to look alike. In fact, it’s kind of nice that we have the ability to choose what we like and what looks good on us, so let’s not fall into the trap of letting anyone tell us what we should like or buy or wear. Also, forget all that hogwash about not wearing the same shirt twice and don’t wear white after Labor Day and all that other nonsense. Do whatever you want and don’t worry about anyone else thinks.
Anyway, these are just the things that I’ve been learning and embracing over the past two years.
As always, if you need to know the reasons behind reducing your clothing habits, watch The True Cost documentary and/or read Overdressed by Elizabeth L. Cline.
After 19 months without buying any clothes, I have finally made my first purchase.
I’ll tell you what I bought and why I bought it, but first…
In May of 2018, I started this blog with a promise to not buy ANY clothing for a full year and to donate 26 items from my current wardrobe each month.
I had just finished reading the book The Year of Less by Cait Flanders and knew instantly that I had to change the way I consumed everything – starting with my clothes.
As someone who has never really been that concerned with clothes or fashion, I was shocked to discover that I had WAY TOO MUCH clothing in my closet [and dresser and storage] – 486 pieces in total. I had so much clothes that even after the year was up, I still had more than enough, so I made a new commitment to purchase clothing only when it was needed.
Seven months went by and I still didn’t need any clothes. By this time, I was so used to not buying clothes that I insisted my current stuff [socks with holes so big they barely stay on, and underwear so stretched out from pregnancy that they barely stay on as well] was “perfectly sufficient.”
My partner rolled his eyes.
Then, on Christmas morning, he gave me a gift card for a brand that I have already given a rave review in my post My Favorite Ethical Clothing Brands so that I could buy some much needed intimates.
My First Clothing Purchase
That very day, I placed an order for some new panties and a bra at Naja.co, ending my 19 month hiatus from buying clothes. But this purchase was different than any clothing purchase I have made in my entire life.
After a year and a half of reading and educating myself, reflecting on my values and ultimately setting my requirements for new clothes going forward – I made a purchase that I feel really good about.
The purchase was necessary. Undergarments are an obvious necessity – though I don’t need a big selection. Seven pairs of underwear, two comfy bras, and a selection of good sports bras are all I really need. I’m done buying clothing [or anything else for that matter] to make myself feel better [aka retail therapy]. I’m not going to buy clothing because I am out and see an advertisement that makes me want something that I don’t actually need. I’m not going to buy clothes just because they are cute or stylish or CHEAP. I am only buying clothes when I need them.
The purchase had to be new. I have a commitment to buying used whenever possible. For obvious reasons, intimates are not available used. So, I had no choice but to buy new.
As a reminder, here is the “Buyerarchy of Needs” by Sara Lazarovic.
The company is ethical and eco-conscious. If I have no choice but to buy new, then I want to purchase clothing that is made ethically and sustainably – meaning a company that prioritizes taking care of EVERY PERSON in its supply chain and making a concerted effort to protect the environment. The clothing industry is taxing on the environment no matter how it is done [but, obviously, so is just plain living], but some companies are trying to do a better job. The heart of the company is what I care about most.
When I buy something, I am essentially casting my vote for that business. I cannot say that I want companies to treat their garment workers fairly if I am not willing to stop buying from the companies that don’t.
And this leads to the final and [for me] biggest difference in my shopping habits.
The cost didn’t matter. I spent $100 for three pairs of underwear and a comfy day bra. In my previous life, I would have NEVER spent $100 on four items of clothing so small they were shipped to me in a manila envelope. I would have called this “highway robbery.” I would have said, “Why would I pay that price when I can go to Target and get a pack of five panties for $9.99?!”
Wow, have I changed.
Now I am buying based on my values – not the cost. [And of course, now I can afford to spend more money because I don’t buy more than what I actually need.]
How can I expect a company to pay a fair price for the cotton and a fair price to the garment worker and a fair price to the store employees if I am unwilling to pay a fair price for the item? Seriously, I cannot even go buy the material to make a pair of cotton panties [let alone pay myself for actually making them – which of course is a skill I absolutely do not have] for as cheap as I can buy them. How can I expect my clothing to be cheaper than the cost of the material??
We, the consumers, are the heart of this problem – even more so than the companies taking advantage of desperate and impoverished workers around the world. We have to be the ones to say that we care enough to pay MORE. Being cheap is not a virtue if it’s hurting people, and just because we don’t see the hurt doesn’t mean it isn’t happening. We live in such a global economy now that we can no longer turn a blind eye to the suffering that is literally caused by OUR demand for cheaper and cheaper goods.
The companies also have a responsibility to do the right and decent thing – I’m not letting them off the hook entirely. But we have the power to make changes by changing how we shop.
This change simply MUST HAPPEN.
[I’ve mentioned it A MILLION TIMES, but if you want more info, watch the documentary, The True Cost – or read Overdressed by Elizabeth L. Clineor Wardrobe Crisis by Clare Press.]
So, now what?
The results of my clothing ban have been amazing. I am so happy that I made this change[and I’m not just saying that].Besides supporting ethical and sustainable brands, there are other practical benefits of a minimalist wardrobe.
1. I love everything in my closet. Never again will I put on a shirt and then remember how the seam always irritates my armpit or how the top is just a little too snug or how the material is kind of itchy or whatever the problem was that caused me to never wear it.I’ve gotten rid of all that stuff. Now I only have pieces I love. They fit great. They look great. Some are even so worn that they have holes, but I love them so much I wouldn’t think of parting with them. Imagine having a wardrobefull of clotheslike that. I also love them because they fit my “style” [or do they fit my style because I love them?]
Which brings me to the next thing I love about my minimal wardrobe.
2. All of my clothes are MY style. The world of fashion is all about style: what is trending, what’s hitting the runways, what’s everyone going to be wearing next season, etc. I have taken all of the work out of being stylish by simplywearing my own style. And, quite frankly, I don’t care if anyone else likes it. Most people don’t even know what their style is because they are trying to be “in style” whatever that style may happen to be at the moment, rather than dressing for themselves. Wear whatever YOU want. Don’t let anyone else tell you what you should and shouldn’t wear. If you don’t know what your style is, get rid of every piece of clothing that you don’t absolutely love, and look at what is left. THAT is your unique style, and going forward you can bypass any other type of clothing that someone else or a clever ad tries to tell you you should be wearing. Wear your style. And wear it with pride.
My personal style is SUPER casual, mostly sporty, always comfy. I like to wear a fancy [read: sexy] cocktail dress on very rare and special occasions. I love long, flowing dresses in the summer.I love long, slouchy sweaters in the winter. I like neutralcolors.My favorite shirt is actually a blue and white checked flannel button-down that I stole from my partner’s closet. So apparently my style also includes menswear. So what?
I wear what I like and I like what I wear.
3. Gettingdressed is a breeze. With not as many choices, it is very easy to get dressedfor any occasion. It’s also super easy to pack. Over the holidays, I went on two short trips to visit family. I literally packed in three minutes and I only needed half a duffle bag for three nights. I only own one nice sweater and two pairs of jeans, so I don’t have to choose between a bunch of options.And since I love it all [see #1] and it’s all my style [see #2], then it doesn’t really matter what I choose.
4. I take better care of my stuff. My clothes have a greater value to me than they ever did before– partially because I love them so much and also because I don’t buy new stuff soI need my current clothes to last. I have completely erased the “take and toss” mentality that our society has toward clothing and replaced it with a “wear, take care, mend and repair” attitude. [I just made that up!]
5. My clothes take up less space. When I started the clothing ban, my husband and I each had a dresser and a closet full of clothes AND additionalbins of clothing in the shed. Today, all of my clothes fit in my closet. And folks, I don’t have a walk-in closet. A walk-in closet for me wouldtotally be overkill. [Side note: have you seen those families on HGTV who use the whole spare bedroom as their closet?!?!] The benefit of a smaller wardrobe is the same benefit as having fewer of anything – fewer things to take care of, less space needed to store it, less money spent to pay for the space to store it, more money to spend on things that matter like family, experiences, giving, etc.
2020 Is My Year of Less
It’s probably not a surprise that I won’t be shopping for unnecessary clothing ever again, but this year I am extending my values to all other purchases.
I have already started the 30-Day Minimalism Game this month to kickstart my year of less. I am not promising to never buy anything – but I am committing to purchase only things that we need [excluding gifts and things for the kids, of course] AND to remove unnecessary items from my home [at least 30 per month]. I will post a monthly update of what I have gotten rid of and what new things we have purchased [excluding consumables, which right now are only food and toilet paper]. I’m going to keep my zero waste goals in mind as well, which makes this tough because I can’t just throw everything I don’t want into the rubbish bin.
But I am very excited. If this year of less goes as well as my clothing ban did – it’s going to be a great year.
On a road trip from Chicago to Detroit last month, we passed a billboard on the I-90 interstate that said something to the effect of: without truckers there would be no food.
The purpose of the billboard was to thank truckers during National Truck Driver Appreciation Week back in September and – don’t get me wrong – I’m appreciative, but I would not starve without truckers.
I am surrounded by local farms where I can buy my food so I don’t need to have it shipped from half way across the country [with the exception of some foods we can’t grow in the Midwest like bananas and avocados – but those are hardly necessities]. In fact, we should all be concerned by the fact that most of the food in grocery stores and supermarkets are transported by long-haul trucks from their place of origin. According to a Business Insiders article, without truckers, the grocery stores would run out of food in three days [read about it HERE.] To me, it is actually kind of sad that they are shipping in food from all over the map when food [often the same kind of food] is being grown by farmers right in my home town.
Having food shipped all over the world is not the best, healthiest, most economical, or most sustainable approach to feeding humanity, which is why we purchase a CSA share from a local farm each year.
CSA stands for Community Supported Agriculture.
The way a CSA works is local community members pay a price up front for a certain share in the crops produced on the farm. This provides security for the farmer in the event of a bad season and provides delicious, local, and in-season food for the shareholders. We’ve only had our share for two seasons, but we’ve already seen first hand how unpredictable the farming business is. And still, the benefits to spending my grocery budget in this way are totally worth any “risk.”
Here are some of my favorite things about our CSA:
1. My farmers are awesome. I literally know my farmers. That alone, to me, is super cool. And, what is more, these men are a part of my community. They employ community members. They are helping our local economy. I am proud to support them.
2. My food is picked when it’s ripe. My food isn’t picked when it’s green and then sprayed later to make it appear ripe. My food is also picked within a week of me picking it up.
3. My food is grown ethically. I know that my farm takes care of its employees. I don’t have to fear that I am buying food that is grown by a system that takes advantage of people [as many food sources do].
4. My food is grown organically. My particular farm [Rustic Road Farm in Elburn, IL] is applying for its organic certification, and they are very open and honest about their methods of farming.
5. My food is the real-deal misfit produce. You’ve probably heard about all the businesses selling the “misfit” produce that is rejected by grocers. Well, my food is the legit stuff. It comes in all shapes and sizes. It teaches me and my kids that a head of lettuce doesn’t have to look like those fancy plastic wrapped ones in the grocery store. It is food. We all need to be less picky and less wasteful.
If you’re considering getting a CSA share, my only advice is DO IT. If you have any questions about CSAs, let me know! I’d love to share more of our experience.
Also, you can read about our experience last year:
“If you know what’s going on in the beginning of the value chain, it’s not possible to enjoy chocolate.” – Hank Jan Beltran, Chief Chocolate Officer for Tony’s Chocolonely
My partner, being the wonderful man that he is, occasionally brings me home a bar of chocolate.
The chocolate he buys me is always dark, delicious, and – most importantly – fair trade [he knows me very well]. But I haven’t always purchased fair trade chocolate. I hadn’t even heard of fair trade products until last year when I started learning about ethical shopping. But over the past year – and especially the past few months – I’ve become aware of the dark side of the chocolate industry to such an extent that [like Beltran says above] I can’t even enjoy chocolate if I can’t guarantee that no humans have been mistreated in order to provide me my little luxury.
For me, chocolate is not worth the suffering it is causing around the world.
So what exactly is the deal with fair trade chocolate?
A while back, Brett brought me my first bar of Tony’s Chocolonely chocolate, which gave me my first glimpse into the chocolate industry.
Turns out, the chocolate we enjoy here in the US comes at a very high price for the farmers in West Africa [and other places around the world] and many other real human beings in the supply chain.
Don’t believe me? Watch one of the newest episodes of Rotten, a documentary series on Netflix.
No, really. Go watch it.
Anyone who consumes chocolate [which is pretty much every human in the developed world] should know the truth about how chocolate is grown and harvested and purchased and produced for us to enjoy from the comfort of our big homes and the extravagance of our fancy kitchens. We should know how this chocolate made its way from Africa all the way to our countless convenient grocery stores filled with aisles upon aisles of every food you can imagine.
And as soon as we know the truth, we need to change our actions to prioritize the humans whose lives depend on this product for their livelihood. Even if we can’t see them and may never meet them – humans all over the world are worthy of being treated with respect and human decency. We, as part of the largest consumer culture on the planet, have a responsibility to demand the ethical treatment of everyone in the supply chain of the products we purchase.
So, how do we do that?
Enter fair trade certifications [Fairtrade, Utz, Whole Trade, etc] which ensure that products are being purchased at fair prices AND that all levels of the supply chain are being treated ethically AND often provides additional funds to support the local industry and economy.
[Look for these symbols when shopping.]
Yeah, it’s gonna cost us more. God forbid I have to pay an extra $2 for my chocolate bar to ensure that the farmers who grew the cocoa beans can feed their children tonight. I mean really, we are the most wealthy country and simultaneously the most concerned about an extra $1.
Fair trade is often criticized as not being effective, being a form of “greenwashing”, and only benefiting rich companies – but these all sound like excuses to me. And if there is anything I’ve learned from growing up in middle class America, it’s that we love making excuses to keep more of our money to ourselves.
You might think that a good solution is to stop buying chocolate altogether, but these farmers rely on income from cocoa farming, so it’s good that we all love chocolate so much. We just have to take more responsibility for the process. We need to prioritize people over our pocketbooks. We need to put our money where our mouths are.
I’ve had several kinds of fair trade chocolate. I like Theo a lot.
But, in my opinion, Tony’s Chocolonely is one of the greatest chocolate companies right now because they are promising that they have accountability at all levels of their supply chain AND they are trying to end slavery in the entire cocoa industry.
Tony’s is a chocolate that I can truly enjoy.
Look around, you may find another great chocolate company doing good things and taking good care of it’s people. If you find some, let me know! I love chocolate!
Do you know how badly I wish there were such a thing as truly zero waste shoes????
Like, really badly.
And I’m not even a shoe person. But when I committed to sourcing my clothes through ethical, sustainable means I just kinda assumed that it would be possible to find shoes the same way.
Turns out, I was mistaken.
Of course, this post is not ALL bad news. There ARE some sustainable shoe brands out there – Made Trade, Everlane, Rothy’s, Allbirds [among others]. But none are totally zero waste [that I have found]. And more importantly, none of them make performance running shoes – which is, of course, what I need.
Eco-Friendly Running Shoes
The issue with finding sustainable running shoes is that they have to be able to perform well. They need to have cushion and support or my running [and feet and knees and legs and hips] will suffer. They also need to be replaced every 300-500 miles because the soles wear down and then, once again, my running will suffer. This also means that I can’t buy them used.
My dream is to find a running shoe that is comfortable and lightweight and can handle 500 miles of pavement pounding AND is 100% biodegradable.
I’m telling you right now, that is a total pipe dream.
At best, I’m hoping for a brand to someday take back worn out running shoes to recycle into new shoes. That would be the second best option. If we could close the loop on the running shoes, I would consider that zero waste. But, unfortunately, no such shoe exists [at least not that I know of, but I have my eye on the new Adidas project called Futurecraft.Loop].
So, while I’m waiting for the perfect zero waste shoe, I had to find the best alternative.
And this is where my new Adidas UltraBOOST Parley running shoes come in.
Meet My Adidas UltraBOOSTs
These are a collaboration between Adidas [the athletic shoe giant] and Parley for the Oceans [a nonprofit that is trying to save our oceans]. The top of the shoe is made [of some undefined percentage] of recycled plastic from the ocean.
Well that’s pretty cool.
And, honestly, the shoes are pretty cool with or without the ocean plastic. They aren’t kidding when they call them UltraBOOSTs…
Eco-Friendly Non-Running Running Shoes
While I was researching sustainable running shoes – and by the way, I did A TON of research – I came across these beautiful runners by Allbirds.
Meet my Allbirds Tree Runners
Unfortunately, despite being called runners, they are not actually for running. But they are so beautiful and from such a great eco-friendly company that I bought a pair for casual wear.
You can wear these without socks!!! THEY ARE SO COMFORTABLE!!! And they are machine washable [which is important because I went with white].
These are sparking some serious joy, folks…
Even the packaging they came in was totally waste free. 👍🏻
So, basically shoes are still tough to find zero waste – especially athletic shoes – but it’s important to me to do my homework and make the most ethical and most sustainable choice I can.
All I can do is give my consumer dollars to the companies that are doing their best for people and planet and hope that others follow.
If you have sustainable shoe brands to share, let me know!
On May 28th, this blog turned 1 – on the same day that I turned 32. This past year has been the most transformative that I have experienced in my adult life. This blog has been a place for me to share how my family and I have changed our views, values, and lifestyle in favor of simplicity and authenticity.
Maya Angelou once said, “Do the best you can until you know better. Then when you know better, do better.”
This has become my life’s motto. And this past year has been all about learning more so I know better, so I can do better.
So, in honor of the blog’s first birthday, I wanted to recap all the changes [to our lifestyle and also our perspective] that my family and I have been working on over the past year.
The changes we have made started with an interest in minimalism. I had grown tired of chasing the “American dream” of wealth and success, which seemed to equate to bigger homes and fancier cars and more stuff, while meaningful relationships, time with family, concern for the less fortunate and other social/environmental causes are ignored. I was anxious for a simpler, more intentional life. I was wanting our life to be about a greater purpose than satisfying our own desires for more.
So, minimalism taught us to purge what we own down to things that are essential or truly appreciated AND to refuse all the excess that society is constantly telling us we “need.” We played the 30-day minimalism game and between Brett and I, removed 930 items from our home.
My interest in minimalism lead me to Cait Flanders’ book, The Year of Less, which was so impactful that after reading it, I started this blog to document all the ways I intended to end my own mindless consumption.
I began asking myself whether I really needed something before buying it. I continued to purge our stuff without replacing any of it. I committed to first do without, then use what I have, then buy used – and only when all else failed, to buy new.
Around this time, I watched the documentary, The True Cost, which describes the fast fashion industry and how the American demand for cheaper and faster clothing is wreaking havoc around the world. I couldn’t believe that I had never considered the wastefulness of my own clothing habits before or how harmful my “take and toss” mentality truly was to the environment and to people around the world.
As a working middle class American, I had always prioritized buying cheap clothing as a way to “manage my money wisely” and thought of myself as some sort of martyr for never buying expensive brands and always shopping the clearance rack in the service of frugality.
Wow, I was so wrong. I am happy to say that I have finally learned to appreciate my belongings enough to spend what they are worth – and I now care enough about my fellow humans, no matter how far away they live, to pay whatever it costs to protect their rights.
From there, I stumbled upon the zero waste movement, which I had never heard of previously. On a whim I picked up the book, Zero Waste, by Shia Su from the library. I had no idea how significantly this book would change my life.
This book gave me confidence to reduce my waste [it really is so easy!] and opened my eyes to yet another sad side affect of our constant consumption: waste.
Seriously, the waste problem in America is huge. I don’t know why more people aren’t concerned.
So I started trying to reduce my family’s waste. We began recycling, composting, and bulk shopping. This became a passion [bordering on obsession] for me that led to so many other important changes for my family like eliminating processed foods, making most of our food from scratch, and purchasing our first CSA share. It has been a process, and we still are not storing our trash in a mason jar [that is not a realistic goal for us anyway], but we have made HUGE improvements. We only take out one 4 gallon trash bag per week and we have even reduced the amount that we recycle significantly, needing trash and recycling pick up only monthly [or even possibly quarterly] now.
Next, I committed to ethical shopping by supporting brands that are concerned about sustainability and fair, ethical treatment of all members within the supply chain[animals included].
This one is tougher because it is hard to know whether a company is ethical or not and requires researchwhich requires time, but it’s not so bad because we don’t buy very many things, so purchases can be thoughtfully and intentionally made with our values in mind.
Yes, I am boycotting Wendy’s. Yes, I pay more for Fair Trade coffee and chocolate and bananas. Yes, I adore Patagonia.
Then I began to focus on eliminating some of the distractions that caused me to always feel like I never had enough time. We moved our only television into the lower level. I started using the “screen time”feature on my iPhone to limit my time on certain apps. I turned off all notifications on my phone. ALL of them. If you call me and I don’t physically have my phone in my hand, I won’t know it until I actually open my phone app…which I do every couple days. I’m harder to reach, but by responding to texts and calls and emails on my own time, I am no longer a slave to my phone.
The kids and I began spending more time outside after I read the inspiring book, There’s No Such Thing as Bad Weather, by Linda Åkeson McGurk.
We started having a Monday movie night with the kids as their only screen time for the week. I simplified my cleaning routine to improve efficiency so I don’t have to spend a lot of time cleaning. We purged A TON of toys [with the kids’ help], which cut back on the chaos of living with three toddlers.
I also read Slow by Brooke McAlarywhich was full of inspiration for living a more intentional and less frantic life.
Giving Back to the World
Last, but most importantly, we rearranged our finances to prioritize giving to charities that we believe are doing good around the world. I wish I could be the one doing the good myself, but at this stage in my life, I am chasing toddlers all day and working part-time, so I am prioritizing what I can do, which is give money to those who will use it to help people. I look forward to volunteering regularly and giving back in other ways in the future, as I believe that this is one of our most important purposes on this earth – not to merely look out for our own interests and our family’s well-being, but to care for the less fortunate and fight for a better world.
But, more on that another day.
I am looking forward to improving in all of these areas and more over the next year.
Over the past year, due to my clothing ban and my journey to zero waste and minimalism, I have TOTALLY changed my perspective on buying stuff. Not just clothes, either. Everything. I now take weeks and sometimes months to decide whether a purchase is necessary and where to make the purchase and if there is any possible way to thrift or swap or borrow or rent or make the item. [Usually I just end up doing without because it’s so exhausting trying to find the most ethical, responsible way to purchase many items.]
But this, I feel, is the type of conscious consumerism we all should be practicing.
First – Consume Less
You may have seen this “Buyerarchy of Needs” illustration created by Sarah Lazarovic.
This is exactly how we should approach purchasing new products. If possible, we use what we have. If that’s not possible, then the next best thing is to buy used or repurpose or borrow or rent or DIY. But if all that fails, then and only then, we buy a product new.
Second – Practice Mindful Consumption
If you make it to the top of the pyramid and decide to buy new, it is SO important that you make a conscious effort to do right by people and planet. Support companies and brands who are taking care of the people in their supply chains – not just their CEOs – and who are striving to reduce their impact on our ecosystems and who give back to their communities and charitable organizations.
In other words, good companies.
As the consumers, we hold the power. It is our money that funds businesses. And we have the ability to choose who we give that money to. We should not take this decision lightly.
Third – Support These Ethical Clothing Brands
Since I’ve been pondering this for a year – and have not made any clothing purchases – I have been researching where I would choose to buy clothes in the event that I make it to the top of the pyramid myself.
Here are some of the clothing brands I am excited to support in the future:
(for casuals, outerwear, activewear and even kids clothes)
I ADORE Patagonia. What I once considered to be just another overpriced American outdoorsy brand has turned into my ABSOLUTE FAVORITE. I love everything about this company. They are committed to sustainability and protecting the environment. They are also involved in grassroots activism in communities throughout the country. They encourage all of their employees to make a positive difference in the world by joining local movements and taking real, legitimate action towards change. They also have a closed loop system, where they take back your used Patagonia clothing and repair it to resell under their “Worn Wear” label or recycle it if it’s beyond repair.
I hope everyone appreciates how TOTALLY RADICAL this philosophy is in our current society. Patagonia is literally stating that they want to cut down on consumerism. That has to be the craziest thing I have ever heard a clothing company say. AND I LOVE IT!
Plus, they carry t-shirts with eco-friendly slogans, like this one that I love so much and want so badly:
Buy it here. Or better yet, buy it for me! Just kidding…[I’m really not kidding. I wear a size small 😁]
I love this shirt because not only does purchasing it support a company I consider to be doing right by people and the planet, it also has an awesome message that I can spread just by wearing it. They have a whole line of graphic Ts with sustainability messages.
Now, you may be thinking, $35 for a t-shirt?!?!, but YES. That’s the whole point. Pay a price worthy of a product made in a responsible and ethical way. Then treat the product with care throughout its life. Then dispose of it responsibly – in this case, SO EASILY – by returning it to Patagonia for repair or recycle!
(for intimates, activewear, and swimwear)
Naja is an environmentally conscious brand that sells beautiful, luxurious underwear that is eco-friendly, ethically made and fair trade.
But that’s not all.
Naja also empowers women – rather than objectify them – by getting rid of the overly sexualized posing AND by improving the lives of garment workers in their supply chain.
They also carry a zero waste line of undergarments made of recycled fabric…
…like this bralette.
Buy it here. Or shop the whole zero waste collection here.
Everlane is an ethical American company with two brick and mortar stores – one in New York City and one in San Francisco – and an online store that sells women’s and men’s apparel, shoes and accessories. They focus on classic styles because, as they state on their website, they want you to be able to wear their products for “years, even decades.”
What makes this company so great is their commitment to “Radical Transparency” [their words] regarding their ethical factories, product materials, and production costs.
Their website contains tons of information about the individual factories around the world where products are being produced – including the materials being used, the story of their partnership, and photos. That is definitely radical.
This is the kind of accountability we should be demanding from all companies. We should always be asking where, and how, and who is making our clothing? And we should expect to receive an answer that includes fair wages, safe working conditions, and all the other benefits that we ourselves would demand from our employers.
On the website, you also have the option to view the “true cost” of the product before the retail markup.
Of course, this is also a great way to tell customers that they are cheaper than the competitor – but again, the price is not the issue here. It’s about supporting an ethical company – which we should expect to be more expensive than the company that cuts corners.
[But don’t worry – they sell t-shirts for $18 and aren’t really overpriced compared to a typical American clothing brand.]
Pact is an American company that uses 100% organic cotton and fair trade factories. They are also committed to keeping prices down, stating “It shouldn’t cost more to do the right thing.”
Reasonably priced and carrying everything from workout clothes, to undergarments, to kids and babies, to bedding – Pact is a one stop shop.
Thank you, Pact, for restoring my faith in the clothing industry!
If you’ve ever wondered how to find ethical brands, look no further than google. Information is everywhere about this now. It’s not difficult to find ethical, sustainable brands.